Assessment 2: Recorded Presentation and written report Overview

Weight	Length	Due Date	Learning Outcomes
30%	Assessment 2 (Recorded) Presentation (10 minutes) and Written Report (1500 words)	Week 7	2, 3, 4

Introduction

The students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 10-minute recorded presentation of their findings with written report justification.

Task

 

The Recorded Presentation and written report Overview

students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 10 minutes presentation of their findings with written justification.

Students are required to;

• Select a well-known business
• Research and identify what marketing approaches (Identify minimum 3 key areas of marketing) the business has implemented.
• Critically review the key principles, theories, and concepts of marketing
• Discuss how the business has done the implementation/application of these key principals and
• Discuss the importance of the roles they play to create customer

The primary aim of this assessment is to understand the theories of marketing and application or implementation of these theories and concepts. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills, theoretical applications, and presentation skills.

Presentation  (15%)

Students are expected to prepare a professional presentation that is well researched, informative, succinct and engaging. The length for the total presentation is 10 minutes. The presentation must deliver using PowerPoint or similar software. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style.

Report (15%)

The report must be of 1500(+/_) words in length excluding references based on your presentation. Assignment structure

Report should have a suitable flow:

• Introduction to the report- Background to the business selected, Purpose of the report, Scope and any limitations
• Identification of Three marketing theories that business engaged
• Application of theories
• Importance of these theories and applications
• How businesses can use these to improve customer value
• Conclusions
• List of references APA

Submission Instructions

Insert submission instructions here. Below is a sample only of what could be included for submissions instructions.

All report submissions are to be submitted through Turnitin. Drop-boxes linked to Turnitin will be set up in Moodle. Assessments not submitted through these drop- boxes will not be considered. Submissions must be made after the presentation.

The Turnitin similarity score will be used in determine any plagiarism of your submitted assessment. Turnitin will check conference web-sites, Journal articles, online resources and your peer’s submissions for plagiarism. You can see your Turnitin similarity score when you submit your assessments to the appropriate drop-box. If your similarity score is of concern you will have a chance to change your assessment and resubmit.

However, re- submission is only allowed prior to the submission due date and time. After the due date and time have elapsed you cannot make re-submissions. Thus, plan early and submit early to take advantage of this feature. You can make multiple submissions, but please remember the teaching team will only grade your last submission, and the date and time you submitted will be taken from that submission.

Marking criteria/Rubric for Faculty Member Only

You will be assessed on the following marking criteria/Rubric: Assessment task -Presentation and report 30%

 

Student name/s:						Score & Grade
Rubric: Recorded Presentation
Rating Criteria	Developing		Competent		Exemplary
	Fail (N) 0-49%	Pass (D) (50- 59%)	Credit (C) (60-69%)	Distinction (B) (70-79%)	Higher Distinction (A) (80-100%)
Presentation skills on topic (15% of total)	Fails to provide a review of: – the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Lacking a logical analysis and explanation of the key trends, issues and challenges. Presentation is mostly coherent. Poor organisation of ideas around financial decision-making.	Provides a review of: – the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders).   Provides an analysis and explanation of the key trends, issues and challenges. Basic organisation of ideas around financial decision-making.	Provides good, clear, critical review of: – the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders).   Provides a logical analysis and explanation of the key trends, issues and challenges.   Clear organisation of ideas around financial decision-making.	Provides very good, clear, critical review of: – the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Provides a strong logical analysis and explanation of the key trends, issues and challenges.   Strong organisation of ideas around financial decision-making.	Provides high level, clear, critical review of: – the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Provides a strong, logical analysis and extended higher-order explanation of the key trends, issues and challenges.   High-level and sophisticated organisation around financial decision-making.
Comments and overall grade

 

Student name/s:						Score & Grade
Rubric: Written report
Rating Criteria	Developing		Competent		Exemplary
	Fail (N) 0-49%	Pass (D) (50- 59%)	Credit (C) (60-69%)	Distinction (B) (70-79%)	Higher Distinction (A) (80-100%)
Written Report (15 % of total)	Written report lacks rigor with limited, current literature to support claims. Report fails/limited in outlining key factors, issues, trends, and challenges regarding financial decision-making.   Key points are presented incoherently and with little insightful discussion of corporate financial decision-making.	Written report includes some current literature to support claims.   Report outlines key factors, issues, trends, and challenges regarding financial decision-making.   Key points are presented coherently and identifies some insightful discussion of corporate financial decision-making.	Written report is written clearly with references made to current literature to support claims. Report adequately outlines key factors, issues, trends, and challenges regarding financial decision-making.   Key points are presented adequately and begin to identify insightful discussion of corporate financial decision-making.	Written report is written very well with references made to current literature to support claims. Report strongly outlines key factors, issues, trends, and challenges regarding financial decision-making. Key points are presented very well with insightful discussion of corporate financial decision-making.	Written report is rigorous with a variety of current literature to support claims.   Report strongly outlines key factors, issues, trends, and challenges regarding financial decision-making and extends the discussion and higher-order thinking on each point. Key points are presented succinctly and identify insightful discussion of corporate financial decision- making.
Comments and overall grade